DJCG - strategic creative advertising

strategic creative advertising

THE GROWTH CYCLE

Research and Insights Drive Powerful Strategies

Powerful Strategies Drive Effective Messaging

Effective Messaging Enables Impactful, Meaningful Advertising

Impactful, Meaningful Advertising Grows Successful Branding

Successful Branding Empowers Successful Sales

Successful Sales Drives New Research and Insight Initiatives

Research
Quantitative and Qualitative, Designed Specifically to Generate Unique Consumer Insights.
Strategy
Merging Product Benefits and Consumer Resonance to Deliver the Definitive Unique Selling Proposition.
Advertising
Delivering Messaging with Impact to Create a Memorable, Moving, Lasting Branding Impression.
Promotion
Tactical Promotions Maximize Sales Opportunities, Expand Consumer Trial and Acceptance.
Results
Monitoring All Initiatives Ensures Efficient and Effective Successes.